Acknowledgements /13
Introduction /15
1. Setting the scene /15
2. Methodological considerations /16
3. Th e research domain /19
4. Th e design of the work /22
5. Editorial notes /24
Chapter I. Axiology - the science of values /25
1. Introduction /25
2. Th e pre-axiological phase of refl ection on values /28
3. Axiological intuitionism /32
3.1. Nietzschean beginnings /33
3.2. Axiological ethics /36
3.2.1. Setting the scene: the debate between Meinong and Ehrenfels /36
3.2.2. Scheler's material apriorism /37
3.2.3. Nicolai Hartmann's objectivist account of value and value hierachisation /39
3.3. Elzenberg's philosophical axiology /43
3.4. Puzynina on values in language /46
3.5. George E. Moore's axiological anti-naturalism /47
3.6. Robert S. Hartman's design of the axiological science /49
4. Emotivism /53
5. Naturalistic axiology /57
5.1. Mill and the foundation of naturalistic axiology /58
5.2. Dewey's axiological consequentialism and instrumentalism /59
5.3. Evolutionary approaches to the study of values /61
5.3.1. Spencer's normative meta-ethics /61
5.3.2. Th e Darwinian paradigm in the study of values: ethological axiology /62
5.3.3. Neo-Darwinism and evolutionary-psychological research on values /65
6 Contents
6. Angels and devils - language and values: Krzeszowski's framework for linguistic axiology /69
7. Concluding remarks /77
Part I. Th e axiological structure of conversation Prologue /81
1. Introduction /81
2. Models of conversation analysis /83
3. Concluding remarks /84
Chapter II. Discourse axiology and models of conversation analysis /86
1. Introductory notes on the axiology of discourse phenomena /86
2. Discourse axiology and the transactional model of conversation /90
3. Intra- and extra-discursive goals /97
4. Discourse domains /103
5. Transaction versus interaction /105
6. Text, discourse, and conversation /108
7. Spoken interaction versus conversation /111
8. Text openness and the discourse of spoken interaction /112
9. Concluding remarks /116
Chapter III. Discourse goals and discourse norms /118
1. Introduction /118
2. Axiology of discourse goals /118
2.1. Discourse goals in text linguistics /123
2.2. Ethological conception of discourse goals /126
2.2.1. Homeostatic appetence /129
2.2.2. Social homeostasis /133
2.2.3. Heterostatic appetence /136
2.2.4. Appetence, well-being, and the axiological structure
of discourse /140
2.3. Concluding remarks on discourse goals /146
3. Sociability and the normative dimension of discursive interaction /147
3.1. Ritualisation /151
3.2. Types of societal behaviour /154
3.3. Axiological signifi cance of sociability /156
3.4. Meta-discursive goals /160
3.5. Phatic communion, grooming talk, and discourse norms /164
3.6. Meta- and other types of discursive goals /166
3.7. Summing up discourse normativity /167
Contents 7
Chapter IV. Informativity as an aspect of intra-discursiveness /169
1. Introduction /169
2. Intra-discursive cooperation and the CP /169
3. Information structure and intra-discursive goals /172
4. Th e cybernetic model of informativity /179
4.1. Regulative integration and local axiological cycles /184
4.2. Textual informativity /184
4.3. Th e axiological signifi cance of downgrading /186
4.4. Informational defaults and verbal grooming /193
5. Local axiology beyond the cybernetic description /195
6. Concluding remarks /199
Chapter V. An interactional model of communicaton /201
1. Opening remarks /201
2. Turn-taking /202
3. Adjacency pairs and preference phenomena /203
4. Conversational games /207
4.1. Social and discourse games /209
4.2. Wittgenstein's conception of language games /210
5. Concurrence between preference and axiological phenomena /213
6. Invitations and off ers /215
6.1. Th e axiological organisation of invitations and off ers /217
6.2. Th e interactional and axiological signifi cance of dispreference phenomena /219
7. Requests /222
7.1. Preferential and dispreferential scenarios in the request game /223
7.2. Th e axiological organisation of dispreferred sequences in requests /225
8. Other- and self-benefi ting games compared /229
9. Questions /230
9.1. Th e structure of question-answer adjacencies /232
9.2. Defi nitional problems /233
9.3. Th e question game /237
9.3.1. Th e axiological organisation of the question game /241
9.3.2. Irregularities in the axiological and conversational organisation of the question game /241
9.4. Th e axiology of silence /245
9.5. Th e question game: a summary/249
10. Th e economic and normative dimensions of discourse /251
11. Normative games: assessments and self-deprecations /254
11.1. Th e assessment game /256
11.1.1. Conversational preference in assessments /258
11.1.2. Preference and iconicity /261
11.1.3. Dispreferred scenarios in the assessment game /262
11.1.4. Th e assessment game: a summary /266
8 Contents
11.2. Self-deprecations /266
11.2.1. Preference phenomena in the self-deprecation game /268
11.2.2. Dispreference in the self-deprecation game /271
11.3. Final comments on the nature of normative games /277
Chapter VI. Towards the axiological model of discourse: discourse as a normative and multi-teleological process /280
1. Opening remarks /280
2. Extra-discursive goals /281
2.1. Discursive cooperation and non-cooperation /286
2.2. Game-specifi c rules /289
3. Discourse norms and meta-discursive goals /290
4. Intra-discursive goals and discursive cooperation /294
5. Meta-discursive goals and discourse norms /298
6. Norms of discursive interaction and axiological phenomena /302
7. Th e axiological structure of conversation: the research hypothesis reconsidered /303
Part II. Discourse axiology and politeness phenomena
Prologue /309
1. Introduction /309
2. Normativity and evaluativity /310
3. Th e social foundation /313
4. Cooperation /315
5. Th e research programme for Chapters VII and VIII /316
Chapter VII. Politeness, territory, and disourse axiology /318
1. Introduction /318
2. Robin Lakoff /319
2.1. Distance /322
2.2. Deference /329
2.2.1. In-group marking /330
2.2.2. Out-group marking /339
2.3. Optative strategies and discourse dislocation /342
2.4. Types of discourse manipulation and types of linguistic politeness /352
2.5. Th e role of politeness in the axiological structure of discourse /355
3. Conclusion /368
Chapter VIII. Testing the proxemic model of politeness /369
1. Introduction /369
2. Leech's Grand Scheme /369
2.1. An overview of Leech's politeness model /371
Contents 9
2.2. Th e tact maxim and discourse dislocation /373
2.3. Indirectness and politeness /377
2.4. Discourse models and politeness /380
2.5. Leech's later proposals /388
2.6. Summary /389
3. Brown and Levinson's theory of politeness universals /391
3.1. Setting the comparative ground /395
3.2. Sociopetal processes in positive politeness /397
3.3. Negative politeness and sociofugal politeness /404
3.3.1. Iconic eff ects and the hierarchy of politeness strategies /405
3.3.2. Conventional indirectness and discourse dislocation /408
3.3.3. Impersonalisation and point-of-view distancing /411
3.3.4. Invoking cognitive asymmetry /413
3.3.5. Personal distancing /414
3.3.6. Concluding remarks on negative politeness /416
3.4. Politeness universals and axiology /418
4. Th e post-Brown and Levinson phase of politeness studies /425
4.1. Speaker-centredness, individualism, and confl ict avoidance /426
4.2. Face and facework according to Brown and Levinson /429
4.3. Th e habitus model /433
5. Concluding remarks /439
Chapter IX. A territorial perspective on politeness processes /441
1. Introduction /441
2. Spacing, aggression, and politeness /442
3. Territoriality /446
3.1. Dominance and hierarchy /447
3.2. Th e basic model of spacing /450
4. Territoriality, politeness, and axiology
5. Conclusion /457
Part III. Completing the proposal and going beyond
Chapter X. Interaction, ritual, and discourse axiology /461
1. Introduction and setting the comparative ground /461
2. Goff man's notion of face and its axiological relevance /462
3. Natural rituals versus conversation games /466
4. Face wants and the normative order of interaction /468
5. Anti-utilitarianism /472
6. Th e warp and weft of interaction /474
7. Facework processes and the axiological structure of discourse /477
7.1. Th e avoidance process /478
7.2. Th e corrective process /481
10 Contents
8. Interaction ritual /487
9. Th e model of discourse axiology revisited /494
10. Conclusion: assembling the parts /507
Epilogue /513
1. Th e goals of the project revisited /513
2. Future directions /516
3. Naturalistic axiology and the social foundation of discursive values/517
4. Norms, synagonal cooperation, and evolution /521
5. Final address /523
Appendix I /525
Appendix II /526
References /539
Internet Sources /562
Dictionaries /562
Name index /563
Subject index /566
List of fi gures /575
List of tables /579